How does pricing work?+
There is no monthly retainer. You pay an agreed fee for each qualified appointment we book. We handle ad management, content production, follow-up, qualification, and scheduling. Your appointment fee, advertising budget, and service terms are discussed on your proposal call and agreed before launch.
What counts as a qualified appointment?+
Before launch, we agree on your service area, project type, minimum project budget, timeline, and landownership requirements. A qualified prospect must meet those criteria and commit to a specific date and time on your calendar. A form submission alone is not a billable appointment.
How does appointment setting work?+
We handle initial follow-up, learn about the homeowner's project, and qualify the opportunity against the criteria agreed with you. When the homeowner qualifies and is ready to talk, we book a specific date and time directly onto your calendar. Your team then handles the sales conversation, estimating, and closing. An appointment is a sales opportunity, not a guaranteed contract.
How do you decide whether a project is a fit?+
Before launch, we agree on your service area, desired project types, minimum project budget, and suitable timeline. We also confirm we can reach the homeowner, that they genuinely want to discuss their project, and that they have committed to an appointment. The goal is the right opportunities for your business, not simply the largest number of leads.
Who is Turnkey a good fit for?+
Established custom home builders with capacity for additional work, clear project criteria, and a team ready to handle booked appointments. We manage acquisition through the appointment; you bring the sales process, estimating expertise, and ability to deliver the project.
Does this replace our referrals?+
No. A strong referral network is an asset. We add another source of opportunities that can be intentionally created, measured, and improved, so your growth isn't dependent on referrals alone.
How long until I see results?+
Most clients see qualified leads within the first 2–4 weeks of launch. We launch fast and test aggressively so we find winning creatives quickly rather than spending months in setup.
What are the contract terms?+
We require 60 days written notice to cancel. We ask for this because we're making a real commitment to your business from day one — investing heavily in your content, your strategy, and your results.