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How It Works

Our Proven
4-Step Framework.

From unknown to omnipresent in your local market — without you lifting a finger.

01Step 01

Discovery & Script

We learn your business before we write a single word.

Before we pick up a camera, we define a qualified opportunity with your team: where you build, the projects you want, your minimum project budget, and the homeowner's timeline. Your sales process and ideal client guide the scripts, campaigns, and qualification criteria.

  • In-depth onboarding call with your team
  • Agreed service area, project type, budget, and timeline criteria
  • Competitive analysis of your local market
  • Custom video scripts written for your ideal buyer
  • Hooks and messaging reviewed with you before production
02Step 02

Production

Professional shoots that look like they came from inside your company.

We hire professional actors, print branded polos with your company logo, and film on-location using homes native to your market. Every ad looks and feels authentically like it came from your team — without you spending a single hour on set.

  • Professional actors cast for your market
  • Company-branded polos printed with your logo
  • On-location filming in homes that match your builds
  • Cinematic production quality — no iPhone footage
03Step 03

Launch

Campaigns built to find winners fast.

Once production is complete, we build out your full campaign structure and launch. We test ad creatives, audiences, and placements to find the combinations that drive qualified leads. Our team then follows up, qualifies each inquiry against your criteria, and books appointments directly onto your sales team's calendar.

  • Full Meta campaign setup and structure
  • Multiple creative variations launched simultaneously
  • Audience targeting built around your ideal buyer profile
  • Real-time performance monitoring from day one
  • Inbound lead follow-up and qualification
  • Qualified appointments booked onto your calendar
04Step 04

Scale

Optimize for the right opportunities, not just more leads.

We use campaign performance, qualification feedback, and booking rates to improve the system. We refine targeting, refresh creative, and direct budget toward what works. Once an appointment is booked, your team takes over the sales conversation, estimating, and closing the project.

  • Weekly budget reallocation to top performers
  • Continuous fresh video production to prevent fatigue
  • Bi-weekly strategy calls and monthly performance reports
  • Lead volume and appointment-rate tracking
  • Pipeline optimization as your business grows

Completely done for you, by a team that's worked inside a custom home building business and knows exactly what you need.

Start the Process